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Will They Chop The Chopper"...We Hope Not! - By Joel Albrizio

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By Joel Albrizio, President, Adlife Marketing & Communications

Why Do We Care If Price Chopper Sells....Is This Really Relevant?

When we look at food retail today Price Chopper is one of those mid size chains that comes to mind. Price Chopper origins date back to a family business, grown to a sustainable grocery retailer with national respect from its peers.

From its humble origins in New York in 1932, founded by the Golub family Price Chopper remains today an example of what can be accomplished over generations by a family in the supermarket industry.

Originally named Central Market and later Price Chopper this was and remains a progressive family business. In fact Price Chopper was one of the first supermarkets to offer S&H Green Stamps. While many of my readers have no idea what S&H Green Stamps are they were a big deal back in the 1950's.

"Price Chopper Stands For Innovation"

As an innovator Price Chopper was one of the first supermarket companies to build superstores with offerings like pharmacies & in-store banking within the store.

With some units open 24 hours offering almost anything you might require you can imagine Price Chopper grew its foot print over the many years with confidence.

"So Whats The Point....We get It, Great Retailer....And So"

Today as I, Joel Albrizio write this article it is rumored Price Chopper will soon become one of those banners that is just that....Just another once great banner owned by whoever. Whoever becoming the larger point.

What does it really matter who might buy Price Chopper? When we all agree be it the election or just times in general, retail food mentality is changing. Retailers everywhere just seem to feel, what the heck....its a good time to get out.

So the big deal becomes apathy among ownership in retail food. This is not where we want or need to be for a great outcome in the retail food industry. When retailers and wholesalers believe the best sale approach is to sell the core company not center store or any other department to grow we have touched an inflection point where real profits can be realized.

"So Stay In & Make The Money...Be That Company That Wants Growth"

I, Joel Albrizio get positive about a grocery industry on its way up. Big Boxes publicly owned with stockholders demanding profits....profits equal realistic center and perimeter store pricing...good news.

It seems if we are to look at the best possible future it is not a condo in Phoenix or a ski cabin in Colorado but a legacy in an industry where the sustainable food enterprise delivers us all of that and more.

My thoughts are simple, legacies should never be for sale. Does anyone think about the possibility of a 100 year business any longer?

So while some might end up discussing what the Golub's walked away with monetarily at some food event during the boring speeches its a shame when we loose a family like the Golubs.

"We Need Entrepreneurs & The New Ideas That Breathe Life Into Retail"

In closing, many have asked why I choose to write about what I see in the supermarket industry today and my ideas. At Adlife we believe great ideas and its resulting branding will give new life and direction to any company. So for that reason we chose to open the discussion. This Article is one of my opinion on what is today an grocery industry in transition.

Joel Albrizio, President PreparedFoodPhotos.com & Adlife Marketing & Communications

Follow Me On Twitter @joelalbrizio or right here on LinkedIn!

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No Printed Circular"....What Is Their Plan? - By Joel Albrizio

By Joel Albrizio, President, Adlife Marketing & Communications

"How Long Can Any Printer Survive...Read, Think, And You Be The Judge"

Let's take a look today at where retail circular advertising and its intended distribution to customers is heading. With so many retailers like A&P and Sports Authority closing, coupled with every major retail group and its move to digital advertising, the options and window of time to maintain a snail mailed distribution package are becoming limited. 

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Is There a Heartbeat?... "Winn Dixie" - By Joel Albrizio

By Joel Albrizio, President, Adlife Marketing & Communications

"Who Would Or Could Manage A Chain With Zero Identity"

Let's look into the Winn Dixie "brand" today. Winn Dixie, called anything from Winn & Lovett to Southeastern Grocers, and morphed by Bi-Lo, has made many moves in the last ten years. Some of the moves seem logical, while other moves seem like something out of "Ripley's Believe It Or Not"

"Who Is Winn Dixie?"

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Supermarkets Digital Denial"...Who Needs Motivated Shoppers? - By Joel Albrizio

By Joel Albrizio, President, Adlife Marketing & Communications

OK, So What Is Going On With.....PokeWho?

Lets begin by saying, obviously there must be something to a digital craze that takes this country by storm. Even the most pessimistic retailer believing  the printed circular is here to stay while holding onto his printed ad with white knuckles must acknowledge something is up.

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Keep Your Fingers Off The Chicken - By Joel Albrizio

By Joel Albrizio, President, Adlife Marketing & Communications

"Adlife's Images of the Chicken That Is"

Retailers across America deal with theft as a form of shrink every day. For example, Walmart has stepped up efforts to close as many holes as possible to stop shoplifting and its drain on profitability. 

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Sell Dimes For A Nickel? Albertsons Says No! - By Joel Albrizo

By Joel Albrizio, President, Adlife Marketing & Communications

"Albertsons & Price Chopper Agree To End Acquisition Discussions"

Albertsons and Price Chopper have decided to end formal discussions pointed toward an eventual acquisition of Price Chopper. Albertsons like many of the possible retail food suiters soon realized Price Chopper has headed in a direction requiring a larger investment than the accompanying retail food giants market share deserved.

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