By Joel Albrizio, President, Adlife Marketing & Communications

"Who Would Or Could Manage A Chain With Zero Identity"

Let's look into the Winn Dixie "brand" today. Winn Dixie, called anything from Winn & Lovett to Southeastern Grocers, and morphed by Bi-Lo, has made many moves in the last ten years. Some of the moves seem logical, while other moves seem like something out of "Ripley's Believe It Or Not"

"Who Is Winn Dixie?"